Sorting through the Noise: the Skincare Ingredient You *SHOULD* be Looking for!

Are you one of the (lucky) folks who have absolutely zero allergies? If so, good on you! For the rest of us who aren’t as fortunate… it’s not all bad. In truth, if you’re aware of your triggers, giving the places where you dine a heads up is a big help. Oh, and reading food labels.

When it comes to people with food allergies, perusing the packaging isn’t “just fine,” because in these situations, labels can be a matter of life or death. Now if you know just how crucial it is read to food labels, whether for your benefit or a loved one’s, have you ever thought to do the same when it comes to the labels on your beauty products?

The evolution of the consumer.
The beauty industry has boomed in recent years, perhaps owing to the increasing attention people have paid to their overall physical wellbeing. And as the market changes, so does the consumer. Today’s beauty consumer is more discerning, more informed, and more engaged. Whether it’s because of a preference shift for clean and sustainable, or a new focus on a holistic approach, present-day beauty enthusiasts carefully analyze ingredient lists and choose brands who share their values.

Gone are the days when a brand name, a catchy slogan, and aesthetic were enough reasons to make a beauty purchase. Shoppers are paying closer attention to what they bring home. Don’t get us wrong, we’re (still) suckers for well-made packaging but sitting pretty in a beautiful container just isn’t enough anymore. Labels, though, is an entirely different story.

Achieving healthy skin is in the details – read the fine print.
The labels of your favorite products carry so much weight. Learning how to read and understand them will come in handy, and help you make informed decisions down the road when it comes to caring for your body’s largest organ. At a time when the options are, seemingly, endless, any tactic to help sort through the noise can prove to be advantageous.

They say knowledge is power, and when it comes to personal care, there’s no better way to empower yourself than by becoming an active participant of your daily skincare routine. Don’t be lured by buzzwords like “clean” and “natural” alone; check what ingredients exactly are in the product? And even that might not be enough. You must do your research, too, and learn which ingredients you should be looking for – which ones you stand to benefit the most from and those which are most appropriate for your specific concerns.

Skinimalism: these days, it’s all about less is more.
A study has revealed consumers are choosing simpler routines and opting for fewer, higher quality products. Skin minimalism, or rather, skinimalism is a skincare approach highlighting only a few, high-quality multi-functional products tailored to your skin type. From the basics we began, to the basics we return!

Simple and straightforward, one of the most effective ways to streamline your AM to PM regimen is to use minimal products. Cleanse, moisturize, and protect. Too many products can get overwhelming or confusing (or both) and can keep you from staying consistent because of all the steps you have to do. Let’s face it, we don’t always have the energy for so many things all at once.

Listen to your skin.
Paying extra attention to your skin is an essential part of keeping it in tip-top shape and helps you achieve that radiant glow only the healthiest of complexions have. A surefire way of getting there? Being on the lookout for the right ingredients.

Determining the best skincare ingredient can be a challenge, especially since there are so many effective and beneficial ingredients available. But if we had to put all our eggs in one basket, we’d stake all of it on beta-glucan, an up-and-coming, all-natural ingredient found in the cell walls of several grains and fungi. It’s been making a name for itself in the beauty industry, and deservedly so! Beta glucan is a powerhouse offering a long list of benefits for all skin types (yes, even sensitive skin!) which is why you should get on it NOW.

Your best face forward with Beta Glucan.
A complex sugar, beta glucan is fast becoming a popular ingredient in skincare because of the ways it improves the overall appearance and health of your skin. As you make your way to your best skin yet, we’ve compiled a list of reasons why you might (i.e. should) choose beta glucan skincare products over other options.

It’s an effective hydrator. Beta glucan has shown it’s extremely effective at moisture retention, making it a hero ingredient for those aspiring for a smooth complexion. Goodbye to the dull and dehydrated, hello dewy and plump skin!

It stimulates collagen production. Beta glucan stimulates the production of collagen, helping reduce the appearance of fine lines and wrinkles. It also contributes to the skin’s elasticity and firmness, keeping you looking youthful for much longer.

It’s soothing and anti-inflammatory. For those with sensitive, easily irritated, or acne-prone skin, beta glucan is a great skincare choice. It has been shown to modulate the immune response of the body and reduce inflammation by soothing irritated skin. And finally…

It’s natural and safe. Generally considered safe, beta glucan is a naturally occurring molecule derived from a variety of sources, including oats, mushrooms, and seaweed. Oat-derived beta glucan and mushroom-derived beta glucan, in particular, are favored ingredients in skincare. The latter has a proven ability to soothe and hydrate the skin while the latter works to protect the skin from the dirt and pollution of the outside world.

If you’ve been looking for a way to support your skin’s natural defenses and improve its overall health and appearance, beta glucan is the hero humectant you need to be looking for on your product labels! With all of its (promising) potential, this might just be the ingredient your skin has been waiting for to achieve the beauty that glows from within.

Your skin deserves only the best.
Healthy skin means a happy you, freshies!